![]() As a species, there are few things we love as universally as other animals… especially baby animals. Otherwise, they wouldn’t make up most of the internet. You can use elements that trigger our cute senses to build a cute logo, and here’s a few ways to do it: Cute n’ cuddly logos Cute can be somewhat subjective, but because our sense of cuteness is rooted in psychology, it’s not as purely subjective as our senses of what’s cool or what’s beautiful. Take a look at these different ways to do cute logos. Recognizing too cute is a know-it-when-you-see-it kind of situation that happens when a cute image undermines the product it’s representing. But if you’re going cute to advertise a line of office furniture or gardening items, there is absolutely such a thing as too cute. Notable exceptions are industries that literally run on cute, like baby products. In most industries, opting for a cute logo means giving up some of your position as an authority in your industry. ![]() Keep in mind that you can take cute too far. Using a cute logo in an industry that typically doesn’t use cute logos can be a way to set yourself apart or to target a demographic that industry doesn’t usually target. ![]() Cute might be the norm for your field or you might be the first one to try it. So how do you get your logo to demand attention? Make it cute. A cute logo instantly grabs your attention and makes you go ‘aww’. We love all things cute, whether that’s cute animals, cute drawings or even cute objects because they grab onto our brains and demand that we pay attention to them. But our sense of cuteness doesn’t just cover babies of our own species, or even just sentient beings. Cute things-like babies-automatically jump to the front of our mental queues because this ensures their survival. And because you’re a human, you love cute things. You decide to run down the workday clock looking at gifs of baby elephants on Reddit. You’re scrolling through Instagram and you pause to look at a new pic of your friend’s baby.
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